In my book, it is NOT an impulsive purchase, but a deeper look into why we dress the way we do. We are often inspired, or influenced rather, by what this girl wore, or how he paired that look, but we never focus enough on the why. Do you dress the way you do because it's trending? Do you really like it? Is it truly reminiscent of who you are? Or rather, do your morals, beliefs, and political views affect how you dress? Does your race, ethnic background, and culture play a role in your fashion choices?
Fashion Behaviour, what does it say about you and why? Your clothes says a lot about who you are and how you feel. It says a lot about your personality and your decision making abilities, believe it or not. And think about it, if you ask someone why they dress the way they do, they will more than likely say, A.) because they like it, or B.) because it's comfortable. Now take that and think about how it reflects who they are. I asked a close friend why he chooses to wear a polo, cargo shorts, and flip flops all the time. His response? "Because my wife buys it for me, so I wear what she tells me to." I know him pretty well, and I know that she dominates him, so clearly that is why he wears what he wears. In his everyday life, there is no drive, no excitement, and no self awareness. His clothing reflects just that, and that is fashion behaviour.
Now when it comes to all of the other stuff, (political side, race, ethnicity, culture, etc.) what we choose to wear can be in direct opposition of a belief we don't agree on. Last year during fashion week, there were so many designers that decided to speak out with their clothing. Slogans like "The Future is Female" and "I am An Immigrant" made huge statements, and started a fashion revolution that is being carried into this years clothing choices. But it doesn't just end there. There are more and more influencers that are inspiring many millennials to embrace their ethnic background and race. Some like Simran, Miya, Nemah, and Nneka (to name only a few) are a few influencers/bloggers that are not ashamed of their ethnic background, race or religion, and they embrace it and use it to create their individual style. That is fashion behaviour.
Tom Ford once said "dressing well is a from of good manners." I believe this to be so true, but it also shows how you respect and think about yourself, and how you want the world to perceive you. It really makes an impact. This new segments purpose is, I hope, to create self reflection and help you observe your fashion behavior.